Data management is used to cleanse, enhance and build your data. Cleaner data helps increase your return on investment, improve customer satisfaction and elevate response rates. We all have a responsibility under the Data Protection Act to keep data as accurate as possible.
There are a variety of data sources available to any business: internal data is usually held within your ERP, CRM, eCommerce and email systems; voluntary customer data is typically provided at the point of sale, online, by telephone or via surveys; purchased data which can be of varying qualities; and public data which can be assimilated from online sources, trade directories and other resources. It is important to review collation methods in order to improve accuracy from the outset.
Great data management is essential for good business. It should be accurate, consistent, enhanced, personalised, segmented, ideally opted-in, secure and, of course, legally compliant. Our data team has the experience to clean, manage, enhance and segment your lists to maximise your return on investment by increasing your response rates. Campaign metrics improve through targeting your audience more intelligently and directly, lowering the rate of returned mail, reducing bounced emails and ensuing you call the right phone numbers.
We provide rigorous data processing and preparation to ensure your mail meets all international and domestic formatting and posting requirements. We purge, merge and dedupe data to minimise unnecessary communications, saving you money on postage costs, reducing wastage, improving your brand image and customer retention. It helps you reach decision makers and helps you make better-informed decisions.
As a leader in direct mail, we know that the success of your mail campaign relies on how your data is handled and managed; data cannot be left to stagnate, it needs to be continuously cleaned. It makes good business sense for most companies to outsource data management to a specialist with a high level of expertise. Let us help you structure, manage and grow your data, leaving you to get on with growing your business.